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We’re currently working with an industry dominating MedTech scale-up in Amsterdam! They hold over 90% of the market share in Europe and now, they are looking to go global with the help of their newest Content Marketing Manager. Currently 80 employees strong in their Amsterdam office, the next growth area is within the marketing team and you’ll be the lead for the business on all things content-related.
This role reports into the Head of Marketing, so you’re essentially going to be their sparring partner on all marketing campaigns. As you’ll be managing everything content-related, you’ll play a huge part in redeveloping the company’s brand, tone of voice and the all-round image of the company. You’ll do so through a mix of both strategy and implementation via written, visual and video platforms.
You’ll develop a content marketing plan to generate brand stories that will promote the brand globally. Your deep knowledge of multiple social platforms and media types will allow you to own the production cycle for all marketing assets. You should also form close relationships with leadership teams and strategize with their input on leveraging content to optimise the sales journey.
You will take charge of managing content across websites, newsletters, blogs and social platforms and consider SEO, case studies, infographics, videos/webinars, press releases, and even events.