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Digital Marketing Data Analyst #842

Our client is a tech scale-up business, ready to launch their new product and disrupt the market! They are backed by a market leader and have a significant financial support to grow the business and take over the market. We are looking for a detail-oriented Data, Analytics and Marketing whizz to identify gaps in the market, channels and accelerate growth and internationalisation.

Your responsibilities

  • Develop Dashboards and reports for MarCom team to track performance of the current marketing campaigns and understand potential opportunities within the market
  • Advise MarCom team on problems and significant variances between existing forecasts and actual acquisition numbers through continuous analysis
  • Analyse historical data and review upcoming forecast projections
  • Design data collection tools and works with vendors to collect data, analyse qualitative and quantitative data
  • Utilise data to write reports and develop engagement and segmentation models that can be deployed into the campaign design process
  • Analyse potential segments in paid media platforms, like Adwords, LinkedIn and Facebook, as well as using the in-house data to build segments (clients activation)
  • Design and implement tests to measure the effectiveness of marketing communication strategies
  • Conduct post-execution campaign analysis to identify best practices, interpretation and recommendations, and opportunities for campaign improvement
  • Collaborate closely with Tech team preparing technical specifications for data integration projects
  • Create and maintain projects data documentation

Your Qualifications

  • Degree in related subject
  • Strong project management skills
  • Experience with Google data products (Google Data studio, GA 360, GTM, BigQuery, GCP, Adwords,), and other tools like Tableau, Salesforce / Salesforce Marketing Cloud, SEMRush
  • Ability to build segments in LinkedIn, Facebook and Google Adwords
  • +5 years of experience with tracking and analysis
  • Strong reporting and analytical skills
  • Statistical or Bayesian insights is a plus
  • Experience with live cloud data flows is a plus

Does this sound like your ideal role? Apply now!

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