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We are currently working with one of the world’s leading online publishing companies that is helping publishers move away from dumping their content online in a singular PDF format, and instead find other ways to publish content on multiple platforms, all in one slick and user friendly application. This company, working with both niche and well-established brands, has found a way to maximise it’s usage power during COVID-19 further enabling those within the education sector to upload and distribute content.
This hire is for their funnel team, focusing on the acquisition, retention and conversion of users. An example of how this has been implemented is putting people through a tutorial, rather than prompting them to immediately subscribe, creating more of a user-friendly approach on how the product can benefit them. It’s a pretty new team and they want to use Engineering to take some pressure off marketing and product in helping drive up the numbers. They deal with a lot of numbers on a complex system with a lot of data coming in – figures in the millions, working with stats on features adapting at a fast pace to different outcomes and requirements.