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This rapidly growing retail scale up are looking for a Head of CRM to support the growth of the business by developing and implementing the CRM strategy. You will be responsible for the management of the CRM team and for the development of the customer lifecycle through targeted and loyalty driven campaigns.
You will be leading the delivery and optimisation of the global CRM plan ensuring the brand is delivering the best experience for our customers whilst also leveraging new technologies in order to drive loyalty and ultimately competitive advantage. Day-to-day you will be responsible for delivering highly targeted CRM campaigns, implementation, development and optimisation of the CRM infrastructure, You will provide product support to CRM teams on use and configuration of Marketing and will be working with CRM, digital and content teams to produce clear, documented CRM product roadmaps and ensure products and integrations are tested, documented and delivered on-time.
Other than the CRM team, you will work with the Digital Hub to ensure the delivery and ongoing management of CRM infrastructure including effective alignment with sales management system
You will also work closely work with the BI team to understand value of customer segments and devise strategy on how to effectively target individual segments and manage the implementation of loyalty programmes with a focus on members. Thereafter you will analyse findings, identify trends to share and recommend a course of action to the business on a weekly basis.
Management of the CRM team.