5 Must-read books for Ecommerce Execs

5 Must-read books for Ecommerce Execs

Unlocking the Secrets to Success in the Digital Retail Landscape

12 July 2023

As a tech executive in the ever-evolving world of e-commerce, staying ahead of the curve is crucial. To navigate the complex landscape of technology and business, it’s essential to learn from the experiences and insights of industry experts. This article presents five must-read books that will inspire and equip you with valuable knowledge, helping you make informed decisions and drive innovation in your e-commerce ventures.


1. “The E-Myth” by Michael E. Gerber 

Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E.Gerber is THE #1 name in small business and his company, E-Myth Worldwide, boasts more than 52,000 business clients in 145 countries. The E-Myth Enterprise shows readers how to get started—because simply coming up with a brilliant business idea is the easy part.

Purchase your copy here


2. “Hooked: How to Build Habit-Forming Products” by Nir Eyal

In the highly competitive world of e-commerce, building products that keep customers coming back is crucial. Nir Eyal’s “Hooked” is a game-changer for tech executives seeking to create addictive and engaging experiences. The book delves into the psychology behind habit formation, providing a practical framework for building products that hook users and drive long-term engagement. With insights on triggers, actions, rewards, and investment, “Hooked” will help you design products that keep customers loyal.

“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.” – Matt Mullenweg, Founder of WordPress

Purchase your copy here


3. “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail” by Clayton M. Christensen

Disruption is a constant threat in the tech industry, and e-commerce is no exception. Clayton M. Christensen’s “The Innovator’s Dilemma” explores why successful companies often fail when faced with disruptive technologies. By examining real-world case studies, this book helps tech executives understand the importance of balancing innovation and the needs of existing customers. It offers valuable strategies for anticipating disruption, adapting to change, and staying ahead in the e-commerce landscape.

Purchase your copy here


4. “The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company” by Steve Blank, Bob Dorf 

The Startup Owner’s Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the “Lean Startup” movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. 

It will help you:

  • Avoid the 9 deadly sins that destroy startups’ chances for success
  • Use the Customer Development method to bring your business idea to life
  • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
  • Identify your customers and determine how to “get, keep and grow” customers profitably
  • Compute how you’ll drive your startup to repeatable, scalable profits.

Purchase your copy here


5. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries

In the fast-paced world of e-commerce, agility and adaptability are essential. Eric Ries’ “The Lean Startup” introduces a methodology for building and scaling startups efficiently. By emphasising validated learning, iterative experimentation, and a focus on customer feedback, Ries provides a roadmap for navigating the uncertainties of e-commerce. This book is particularly valuable for tech executives seeking to foster a culture of innovation and embrace rapid iteration in their organisations.

Purchase your copy here


As a tech executive in e-commerce, continuous learning is vital to stay ahead in an ever-changing industry. The five books above offer valuable insights, strategies, and practical tips to help you excel in your role. From understanding the foundations of e-commerce to building habit-forming products, anticipating disruption, leveraging data, and embracing innovation, these books cover a wide range of topics that are essential for success in the digital landscape. So, pick up these must-read books and empower yourself to drive your e-commerce ventures to new heights.